An indoor Nickelodeon theme park is opening in the Mall of America. Nickelodeon Universe, the network’s first theme park, is scheduled to open March 15. The seven-acre amusement park will include 18 Nickelodeon-branded rides, including a roller coaster called SpongeBob SquarePants Rock Bottom Plunge; Avatar Airbender; and The Naked Brothers Crazy Cars.

This is one of several efforts by the network to associate its brand with travel and destinations. In 2005, a Nickelodeon-themed resort opened in Orlando, and in August, Nickelodeon will launch its first-ever family cruise aboard Royal Caribbean’s Freedom of the Seas, with a Western Caribbean itinerary.